Abi travels across Africa, meeting directly with distillers and distributors, learning from the source. Through these relationships, communities share their ancestral knowledge, how each oil has been used for generations for healing, ritual, and everyday wellbeing. Every oil is hand-selected by Abi, sourced only from people she has personally met and trusts, ensuring the highest quality and integrity.

One of the most profound moments in her journey was with the semi-nomadic Himba people in Namibia. When she asked the meaning of Namibian Myrrh “Omumbiri” in Otjihimba, the clan leader told her it means: “Remember who you are.” This rare form of Myrrh, found only in this region, carries not just potency, but deep cultural and spiritual significance.